Clients often ask how specific we can be in targeting consumers with Facebook.
Here is an example to demonstrate how specific the targeting can be:
Say your company wanted to target affluent mothers of school age children who have a flexible schedule and are interested in figure skating? What kind of targeting could we do?
Women – > 25-40 -> Real Estate Agents -> Mothers of School Age Children -> Interested in Figure Skating -> Live in Canada or the USA.
Pretty specific right?
As of when we wrote this there were 81,000 Facebook users that match that description. You could reach each of them for roughly $3.78 per click.
This is just an example. You may spend more or dramatically less depending on your specific market.